We had all become so familiar with the fast pace of our everyday lives – from waking up in the morning to the moment our heads hit the pillow, we lived and contributed to a society of constant movement. Our current circumstances have forced us to slow down and take stock of the ways we prioritize our time and resources, and has brought to light some habits that we now have the opportunity to change for the better.


Shopping and amassing clothing can be a therapeutic experience for some, and a complete chore for others – but from whichever perspective, buying new pieces is an ever-present aspect of life. Whether you shop seasonally, monthly, weekly, or annually – we’re here to make a case for shopping with intention and avoiding the excess that can come with fast fashion.


The fast fashion paradigm tells us that we need new. It tells us that by avoiding the purchase of trendy, mass-produced items we’re outdated or falling behind. This perspective on fashion is what can lead to overcrowded wardrobes, and the amassing of pieces that only get 2 or 3 wears. It also has larger implications on our ecological footprints and avoidance of ethical business practices. No one is perfect – we all contribute to this fast fashion paradigm because of the factors of convenience, affordability, and relevance to our personal style – despite this, we encourage all people to consider how they can shop intentionally.


Shopping intentionally is not the complete avoidance of fast fashion, but rather the avoidance of an excessive accumulation of clothing. You can practice intentional shopping by first understanding what you already have, and then establishing what you need. This usually begins with a closet assessment to take inventory on which pieces work for you, and which are simply in the way. Removing any unworn items that are cluttering your wardrobe allows you to fully visualize what you have and what you’re missing.


Have goals or qualities pre-established when you’re shopping for new pieces, decide on the aspects of the piece that are necessary for it to work for you. For example, if you need a new everyday blazer, determine which cut, fabric, and style you prefer before starting to shop. Setting these parameters allows you to shop from a needs-based perspective, and avoid purchasing items in excess.


Shopping for seasonal trends is a fun way to experiment with your style, so don’t be afraid to add a few trendy pieces into your wardrobe each season. Do your research to determine which styles work with the largest assortment of your wardrobe and integrate these pieces into your everyday look. Try to avoid buying trendy pieces on impulse alone – oftentimes we love the way something looks on the mannequin or styled online, but we don’t have the pieces in our wardrobe to replicate the look. Adapt trends to fit your style, rather than altering your style to fit a trend – you’ll have a great deal more success with your wardrobe, and avoid owning single-wear, or disposable items.


Fashion lovers, we know it can be hard to redefine how you shop. If you find overbuying an unavoidable trait, try shopping second-hand through thrift shops and consignment stores – this avoids the aforementioned issues of environmental impact, as well as diversifies your wardrobe with unique pieces.


Are you looking to make a wardrobe change, but not sure where to start? At KC, we’re here to solve your fashion dilemmas. Book a free phone consultation, or send us an email at [email protected] to discuss your specific needs.